Snow King Goes Viral: How AI Tools Are Revolutionizing Fan Engagement
When Fans Become Filmmakers: The AI Content Revolution
The partnership between Hai Luo AI and Melody Ice City is rewriting the rules of fan engagement. By opening their Snow King character to creative reinterpretation through AI tools, they've tapped into something remarkable - the collective imagination of their audience.
From Templates to Trending Topics
The initiative provides ready-made character models, actions, and scenes through a mini-program. Want to see Snow King breakdancing in Beijing's Forbidden City? Or engaged in an epic showdown with Shanghai landmarks? Fans are making it happen - and sharing wildly. Within seven days:
- 120,000+ user-generated videos created
- 380 million Weibo topic views
- 38% secondary sharing rate (nearly double typical ad performance)
"What surprised us most wasn't the volume," shares a Hai Luo spokesperson, "but how creatively people pushed boundaries while staying true to brand spirit."
Smart Tools for Safe Creativity
The toolkit cleverly balances freedom with protection:
- AI moderation automatically flags problematic content
- Customizable filters let brands block sensitive themes (violence, politics)
- Built-in music library prevents copyright headaches
This "guardrails on creativity" approach proved its worth during Melody Ice City's November 16 concert. Fan-made AI videos flashed on giant screens between songs, while performers spontaneously recreated popular meme moves from the clips. The result? Live chat engagement skyrocketed by 210%.
The New Rules of Brand Love
Industry analysts see this as more than a marketing stunt:
- Lowered barriers: Pre-made templates mean anyone can participate
- Built-in virality: Fans proudly share their creations
- Continuous refresh: Constant UGC keeps brands culturally relevant
With Hai Luo planning similar toolkits for film and gaming IPs, we might be witnessing the birth of a new standard - where fandoms don't just consume content, but actively shape it.
Key Points:
- AI tools enable fans to create professional-quality video mashups
- Early metrics show unprecedented engagement levels
- Successful balance between creative freedom and brand safety
- Live events now incorporating fan-made digital content
- Model likely to expand across entertainment industries
