Qwen App's Milk Tea Giveaway: AI Meets Bubble Tea Craze
AI-Powered Milk Tea Bonanza Hits China Ahead of Lunar New Year
As red lanterns begin decorating streets nationwide, Qwen App has launched what might be the sweetest tech promotion of the season. The AI platform's "Spring Festival Milk Tea Giveaway" promises to caffeinate the nation with 10 million free drink coupons - no strings attached.
How It Works
The mechanics couldn't be simpler: update your Qwen App and instantly receive a ¥25 voucher valid at over 300,000 outlets including Heytea, Nestea, Luckin Coffee and budget favorite Mixue. But here's where artificial intelligence enters your beverage routine - users can now order their milk tea fix through natural voice commands.
"We wanted to create something that felt both futuristic and immediately useful," explains a Qwen spokesperson. "What better way to showcase AI's daily applications than through something as universally loved as bubble tea?"
The Viral Twist
The campaign includes a social sharing incentive that's already generating buzz. For every friend you recruit, both parties score an additional free drink. Savvy users can stack up to ¥525 worth of vouchers (that's 84 Mixue lemon waters for the mathematically inclined).
Families aren't left out either. A daily lottery offers chances to win premium "Qwen AI Life Cards" worth ¥10,000 each during the critical reunion week from February 7-13.
Bigger Than Boba
While free drinks grab headlines, industry observers note the campaign represents significant strategic moves:
- Market Positioning: Cementing Qwen as an AI companion for daily life beyond productivity tools
- User Acquisition: Capitalizing on holiday travel when people actively share discoveries with relatives
- Tech Adoption: Normalizing voice-AI interactions through low-stakes, high-reward scenarios
The promotion runs through Lunar New Year festivities, ensuring plenty of opportunities for tech-curious consumers to sip and save.
Key Points:
- Instant Access: No-spend ¥25 milk tea voucher upon app update
- Nationwide Coverage: Accepted at 300K+ stores including major chains
- Voice Ordering: Try hands-free purchasing via natural speech commands
- Referral Rewards: Earn unlimited additional drinks through social sharing
- Family Prizes: Daily drawings for premium lifestyle packages
