Keep Unveils Kinetic.ai and AI Coach Kaka for Personalized Fitness
Sports technology company Keep has announced the launch of Kinetic.ai, a dedicated artificial intelligence model tailored for the fitness and wellness sector. Alongside this release, the company introduced Kaka, its first general-purpose AI coach designed to provide personalized workout programs and recommendations.
Kinetic.ai: A Vertical-Specific AI Model
Kinetic.ai represents Keep's integration of vast sports data and professional expertise, trained and optimized on its proprietary base model. The company claims it is the first industry-specific AI model for fitness. Future updates will expand its capabilities from text-based interactions to multimodal applications, including audio and image processing, to improve user engagement.
Image Source Note: Image generated by AI, licensed through Midjourney.
AI Coach Kaka Enters Beta Testing
The AI coach Kaka, built on Kinetic.ai, is currently in beta. Users can access core features for free, including personalized training plans, program recommendations, and basic Q&A functionality. Keep plans to integrate Kaka with its membership system—basic features will remain free, while premium subscribers gain unlimited access to advanced tools.
According to company insiders, a more robust version of Kaka is slated for release in May 2025, introducing voice guidance and image recognition. Keep aims to roll out monthly updates to enhance functionality further.
Strategic Shift Toward AI-Driven Fitness
On its 10th anniversary, Keep founder Wang Ning declared an "All in AI" strategy, leveraging a decade of accumulated sports data to transition from recommendation algorithms to generative models. This pivot underscores Keep's ambition to lead the smart fitness revolution. Following the announcement, the company's stock surged by over 40%.
Key Points
- Keep launched Kinetic.ai, the first vertical-specific AI model for fitness and wellness.
- The beta version of AI coach Kaka offers free personalized workout plans with premium features for members.
- Future updates will introduce multimodal capabilities like voice and image recognition.
- Keep's "All in AI" strategy drove a 40% stock price increase post-announcement.
