Affinity Launches Free Version Under Canva, Rivaling Adobe
Affinity Launches Free Version Under Canva, Rivaling Adobe
Canva’s professional design suite Affinity has unveiled a major update, integrating vector design, photo editing, and layout tools into a single platform—and announcing it will remain permanently free. This move is widely seen as a direct challenge to Adobe’s subscription-based model, which has faced criticism for its pricing structure.
Seamless Workflow Across Platforms
The new version of Affinity supports macOS and Windows, allowing users to switch effortlessly between "Persona" modes—enabling transitions between drawing, photo editing, and typesetting within one application. The software retains the high-performance standards of the Affinity series, featuring:
- Non-destructive editing
- Advanced layer controls
- Complex path processing
AI-Powered Enhancements
A standout feature is the integration with Canva AI Studio, leveraging the Leonardo AI model acquired by Canva. New AI tools include:
- Generative fill
- Background removal
- Image expansion These additions aim to streamline repetitive tasks while preserving creative precision.
Cliff Obrecht, Canva’s Chief Operating Officer, stated: "By merging Affinity’s professional capabilities with Canva’s AI innovation, we’re making advanced creative tools accessible to all."
Strategic Shift Following Acquisition
The update follows Canva’s $380 million acquisition of Serif (Affinity’s parent company) in 2024. The free strategy signals Affinity’s evolution into an ecosystem-level platform.
Industry analysts suggest this could disrupt the design software market, particularly as Adobe faces backlash over its $20/month starting fees. Affinity’s "integrated + free" approach may appeal to cost-conscious professionals.
The core features will remain free indefinitely, while AI Pro tools will be available via a €13/month subscription. An iPad version is currently in development.
Key Points:
- Affinity’s new version is now permanently free under Canva.
- Combines vector design, photo editing, and layout tools in one app.
- Integrates AI features like generative fill via Canva AI Studio.
- Challenges Adobe’s subscription model amid user pricing concerns.
- Follows Canva’s 2024 acquisition of Serif for $380 million.
